To the latter end, Basel, Switzerland-based Novartis (nyse: NVS - news - people ) has enlisted Lynda Carter , the actress who played Wonder Woman in the 1970s television series, to raise awareness about the disease.

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"One book that comes to mind is Wonder Woman, " said Erika Peterman, a DC Comics fan and blogger for girls-gone-geek.com.

CNN: DC Comics goes for No. 1, fans conflicted