The fire moved quickly through the house, a one-story wood-frame structure in a working-class neighborhood of Corsicana, in northeast Texas.

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In his basement workshop on a recent evening, Mr. Baum rotated from his drill station to his sanding station, working on a fresh block of wood.

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The idea for Wood's first product was spurred by a client who was working on a talking greeting card using chips developed by Texas Instruments.

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Team Rubicon is working with several veterans organizations to recruit more volunteers, and Wood is aiming to have 10, 000 on its roster by the end of the year.

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So three years ago, Wood County health officials and advocates began a program to bring schoolchildren out for visits to working farms and, just as important, bring produce from the farms to school cafeterias.

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When asked about the potential for consolidation within the space, Wood noted that it is already happening as big content owners are avoiding the hassle of working with several platforms and settling with a handful, which is weeding out less competitive brands and technology.

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Mr Wood said this might reflect the complexity of the task Apple set itself when getting the iPhone working the iCloud service.

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