The angry scales played by the violins and the spitting woodwinds immediately send us to a foreign and frightening place.

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The soundtrack, all woodwinds and handclaps, perfectly embodies the spot's title, Joy.

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Recorded in Jonsi's studio in Iceland and in Connecticut, Go features wonderful arrangements of strings, brass and woodwinds, recorded with the help of Nico Muhly.

NPR: First Listen: Jonsi, 'Go'

On the Internet, I can manufacture my own philharmonic orchestra, with string sections and woodwinds playing my music from all over the world, as I did with my orchestral album " Circus in the Sky, " which is a full representation of my approach to music and storytelling.

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