Upper Eden Community Plan chairman Tom Woof hailed it as a "marvellous result".

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As a benefit corporation, Big Bad Woof is protected from legal action if it makes decisions that aren't in the financial interests of its shareholders.

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"It's becoming a national movement, " says Penny Jones-Napier, owner of the Big Bad Woof pet store in Hyattsville, Maryland, the first business in the US to adopt the new benefit corporation designation.

BBC: US firms put social values before big profits

The other, Kamakani, gives a defiant response: "Woof!"

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But by putting the cloth on the chair, and sitting on it, Mr Baudrillard added to the plethora of signs, objects and symbolic acts that made up, in his philosophical system, the whole woof and warp of the 20th century.

ECONOMIST: Jean Baudrillard