On Wednesday, Nov. 16, I will participate in a panel discussion at the Word-of-Mouth Marketing Association (WOMMA) Summit in Las Vegas to talk about the efficacy of online versus offline word-of-mouth (WOM) marketing campaigns.

FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages

Afterwards, all 40 were given a creative problem-solving task (technically a word association task).

FORBES: How To Be More Creative At Work (Or What Corporations Can Learn From Booze-Hounds and Baby Elephants)