But word-of-mouth marketing works a lot better among young chatterboxes than it does among middle-aged recluses.
Some kids aren't even aware that they're participating in a word-of-mouth marketing effort on an unprecedented scale.
Besides, this idea of paying people to do word-of-mouth marketing defeats the real intent of word-of-mouth marketing.
The idea is for the movie to get plenty of buzz this weekend to create word-of-mouth marketing.
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George Silverman, author of The Secrets of Word-of-Mouth Marketing and an Orangeburg, N.
They plan on doubling their staff of 26, and up their current word-of-mouth marketing to media buying, banner ads and lead generation.
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What used to be word-of-mouth marketing has now become social media marketing, which permits people to engage and become part of a conversation.
Technically known as "contagion", such word-of-mouth marketing is a complex business, and the study shows that many marketing departments might need to think again.
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Many have spent millions of dollars on hiring digital ad firms and creating content for their Facebook pages in order to stimulate buzz, which advertisers liken to word-of-mouth marketing campaigns.
The brand was built almost exclusively by word-of-mouth marketing.
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Firefox seemingly came out of nowhere in November 2004, and has since captured a market share of 8-10% worldwide but close to 30% in Poland, Germany and a few other countries almost entirely through word-of-mouth marketing.
On Wednesday, Nov. 16, I will participate in a panel discussion at the Word-of-Mouth Marketing Association (WOMMA) Summit in Las Vegas to talk about the efficacy of online versus offline word-of-mouth (WOM) marketing campaigns.
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Word-of-mouth marketing, after all, predates even the apostles.
And Peter Kim of Forrester, a consultancy, points out that when Microsoft sent laptops loaded with its new Windows Vista software to influential bloggers in an effort to get them to write about it, the resulting online discussion ignored Vista and focused instead on the morality of accepting gifts and the ethics of word-of-mouth marketing.
To distinguish Popchips from the hundreds of other foods in the snack aisle, Mr. Belling focused on word-of-mouth and grass-roots marketing.
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"What is happening now is that people in the pharma industry are starting to wonder how to best re-allocate their marketing efforts to leverage the power of word-of-mouth and they want hard evidence about what works or not, " Van den Bulte said.
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Scoutmob co-founder Michael Tavani said the Atlanta-based company has spent almost nothing on marketing, with word of mouth spreading the app's popularity in the 12 U.S. cities where it's available. ( Scoutmob's website shows a 13th that will be familiar to fans of "The Simpsons, " the fictional Springfield).
As brand leadership has grown more complicated, agencies have added expertise to support CMOs in everything from word-of-mouth and street teams to motion editing and experiential marketing.
The challenges that e-commerce companies face in India mean that they are more likely to be successful if operating in small, high-margin niches, and rely on word of mouth for new customers instead of overblown marketing campaigns.
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With all the recent studies showing the growing potential of digital marketing channels such as mobile and various social media networks, it was somewhat refreshing to run across new research that shows good, old-fashioned Word of Mouth (WOM) is holding its own as an important tool to deliver marketing messages.
As a result, game-app makers, who used to rely mostly on word-of-mouth to move their products, have been forced to ratchet up the cost and fanfare of their marketing campaigns to rival those for lower-end videogames and books, even borrowing from Hollywood's playbook.
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