So President Barroso is working on an idea to provide "technical assistance" to Greece.

BBC: Cornering Greece in Brussels

Many are only just getting their heads around the idea of 3D printing but scientists at MIT are already working on an upgrade: 4D printing.

BBC: TED 2013: 4D printed objects 'make themselves'

The Economic Times intimates that these big corporate agencies have been working on a brand for so long, they are effectively blinkered to any kernel of an idea which is outside their usual, comfort-zoned box.

FORBES: Are Brands Going Small To Think Big?

On the face of it, the idea of working to earn money, only to give it away is an odd one.

ECONOMIST: Why a new golden age of philanthropy may be dawning