To push LG as a world-class brand, Boden is playing up pricey, iconic products, like its Venus, Voyager and Viewty phones, and its LG60 and PG60 HDTVs, which will launch in April.

FORBES: Branding a New LG

Here is a world-class company, with a brand name that is the best in the business and which has made three-quarters of the big jets flying today.

ECONOMIST: Fearful Boeing

The recent release of pictures of Wozniacki's Wimbledon dress confirms the benefits of marrying a world-class designer with a global brand and an athlete at the top of her game.

WSJ: Tina Gaudoin on Style: Serving an Ace on the Courts

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio.

ENGADGET: Transformers: Dark of the Moon clip breaks down shooting movies, special effects in 3D (video)

In our world-is-flat, winner-take-all economy, many futurists said the winners would fall into two camps: super nimble start-ups from Silicon Valley (and similar hotbeds) wielding world-class technology and talent and the largest multinationals with brand, reach and fortress balance sheets.

FORBES: The Mighty Marvelous Mittelstand

In many ways, it's now easier than ever to find a world-class smartphone, but unless you've developed a strong brand preference, choosing one is likely more difficult than ever before.

ENGADGET: 's smartphone buyer's guide: summer 2012 edition

We are a highly-focused international brand marketing and distribution company with a clear strategy underpinned by world class distributor management and financial processes.

BBC: Greek crisis hits Drambuie sales