At least 13, 000 premature deaths from cancer could be prevented each year in the UK, says the World Cancer Research Fund (WCRF).

BBC: 13,000 cancer deaths 'can be prevented'

Dr Rachel Thompson, of the World Cancer Research Fund, said the report added to the "now overwhelmingly strong evidence that our cancer risk is affected by our lifestyles".

BBC: Over 40% of cancers due to lifestyle, says review

But in this week's Scrubbing Up, Dr Rachel Thompson, deputy head of science at World Cancer Research Fund, says that good work is being undermined by the contents of hospital vending machines.

BBC: Vending machines 'undermine' hospitals' good work'

The survey findings are backed up by a recent poll for the World Cancer Research Fund which reported that just one in five Britons eats the recommended levels of fruit and veg.

BBC: Britons failing to reach five-a-day fruit and veg goal

Gibson also notes that the World Cancer Research Fund review was based on just six studies (the other reviews ranged from 12 to over 80 studies) and that the original finding was much weaker than the one that appeared in the final document, raising questions as to why the editors rejected the conclusions of their researchers.

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Bobby Moore's widow Stephanie, who set up a fund for bowel cancer research in memory of England's World Cup-winning captain, who died of the disease aged 51, said she hoped the campaign would save thousands of lives.

BBC: Cancer pilot targets soccer fans

Professor Vaskar Saha, an expert on childhood cancer from the Imperial Cancer Research Fund, told BBC News Online that survival rates could be improved in the developing world by relatively simply measures, such as training medical staff in diagnostic techniques.

BBC: Treatment denied to cancer children