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It was one of the most obvious tells this side of the World Series of Poker.
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The big casinos, like Caesars Entertainment, which owns the World Series of Poker, have also invested heavily in online poker and gambling plans.
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You do not have to wait for the annual World Series of Poker to roll around or pony up thousands of dollars as an entry fee.
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Now the network is teaming up with casino giant Harrah's Entertainment, which bought the World Series of Poker, to form another league, the World Series of Poker Circuit.
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In the crowded conference room at Horseshoe Casino in Las Vegas, TV cameras are rolling as the 35th annual World Series of Poker reaches its sweaty two-man climax.
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If coverage of the World Series of Poker on ESPN has inspired you to host games in your basement, you'd best think twice before strapping on your green eyeshade.
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Meanwhile, Walt Disney's ESPN had been airing dull, static broadcasts of the World Series of Poker, the storied tournament started by Las Vegas casino owner Jack Binion in 1970.
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The league drew an average of 269, 000 viewers per game on ESPN2 this season, or a small fraction of what the sports network draws for the World Series of Poker.
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Finally, there's the World Series of Poker.
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Unfortunately for me, rather than an A-list patsy, the bounty target at my table was Jordan Mayers, a wealth manager who came in sixth last year and also finished in the money at the World Series of Poker.
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The first occurred in 1970, when Benny Binion, a colourful cove who was alleged once to have been a bootlegger in Dallas, started the World Series of Poker at his Horseshoe casino in Las Vegas, where it is still played today.
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