Also targeting the U.S. has been family-owned Casella Wines, with its mass-market Yellow Tail line.
Yellow Tail is on track to brush aside Southcorp's Lindemans as the top-volume Australian wine in America.
Its fast moving Cabernet Sauvignon is growing almost twice as fast as other popular bottled wines like Yellow Tail and Berringer.
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Yellow Tail's stunning success brought its share of problems, cutting into gains.
Casella expects to sell 2 million cases of Yellow Tail in the U.S. in 2002, 600, 000 more than Aussie competitor Lindemans sold last year.
With the failure of Carramar, Soutter knew that he needed something else to offer Deutsch--how about 50% equity on the Yellow Tail brand in North America?
Over the same period Yellow Tail, though still the biggest-selling wine brand in the U.S., lost market share in dollar terms and was flat in volume.
When Soutter, general manager of Casella Wines, persuaded a U.S. importer to take on his Yellow Tail brand in June 2001, he expected to sell 25, 000 cases the first year.
Deutsch, Yellow Tail's success is comparable to that of Duboeuf, which burst upon the American scene in 1981 with its now trademark annual hyping of the release of Beaujolais Nouveau.
Yellow Tail also benefited by tapping into the sudden appeal of Australian wine, best captured in a recent Consumer Reports tasting that made a Rosemount shiraz look like a terrific bargain.
The company is clearly making up for lost time: It sold 330, 000 cases of Yellow Tail Moscato in just eight months last year and expects to more than double that number in 2012.
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Mr. Hadrick, outraged, set a video camera on a fence post and filmed himself dumping a bottle of Yellow Tail onto his snowy pasture while blasting the donations as an affront to ranching families.
Soutter bought the Yellow Tail name, label and in-store marketing program off the shelf from the Adelaide design house Just Add Wine just after arriving from performing a post-mortem on Carramar in New York with W.J.
The yellow-footed wallaby of the Yellow Tail label inspired so many imitations (from Little Penguin to Black Swan) that a 2008 Nielsen study showed 18% of all new wine launches in the previous three years were "critter" brands.
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The producer of Yellow Tail, Casella Wines of Australia, waited until last year to introduce its Moscato, in part because it didn't have enough quality fruit but also because it miscalculated the Moscato appeal, according to Tom Steffanci, president of W.J.
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What judges examine in a Labrador are its head ("clean-cut" with "broad back skull"), coat (black, yellow or chocolate) and tail (like an otter's).
Notice the luminescent yellow tip at the end of the cedar waxwing's tail, the brilliant white speckles on the starling's back and chest.
Instead, it pounces for the kill or, if you're lucky, stares you down with its yellow eyes and then, with a disdainful flick of the tail, saunters off.
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