Debunking the notion that good wines come only in glass bottles sealed with corks, French winemaker Boisset Family Estates is introducing into the U.S. a 750-milliliter polyethylene terephthalate bottle of wine called Yellow Jersey--a chardonnay, a sauvignon blanc, a pinot noir and a merlot, from grapes grown in the Languedoc region of France.

FORBES: Magazine Article

Boisset is also the producer of Yellow Jersey, the first wine that will be available in a 750-milliliter plastic bottle when it is launched in the U.S. later this summer.

FORBES: Pinot Plastic

When Tim and Edra first decided to get divorced in December 2006, they told The Wall Street Journal that they sat down with a bottle of wine and a yellow legal pad--without lawyers present--to divide up their assets.

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Over the same period Yellow Tail, though still the biggest-selling wine brand in the U.S., lost market share in dollar terms and was flat in volume.

FORBES: Quality vs Quantity

Yellow Tail also benefited by tapping into the sudden appeal of Australian wine, best captured in a recent Consumer Reports tasting that made a Rosemount shiraz look like a terrific bargain.

FORBES: Magazine Article

The resulting wine is crisp and intensely flavored with notes of crushed red cherries and yellow apple.

FORBES: Rich Frank's Champagne Tastes

Yellow Tail is on track to brush aside Southcorp's Lindemans as the top-volume Australian wine in America.

FORBES: Magazine Article

Soutter bought the Yellow Tail name, label and in-store marketing program off the shelf from the Adelaide design house Just Add Wine just after arriving from performing a post-mortem on Carramar in New York with W.J.

FORBES: High-tailing it