An example is The Little Yoga Mat, a small start-up based in New York.
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Jensen Wheeler Wolfe, founder of The Little Yoga Mat, is a former researcher at Glamour Magazine.
With encouragement from her husband, Jensen quit her job at Glamour and started The Little Yoga Mat.
She was found clinging to a rocky outcropping no bigger than a yoga mat on a near-vertical slope.
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The Little Yoga Mat is an excellent example of how small businesses can leverage ecommerce portals to sell into China.
So is it time to exchange your medications for a yoga mat?
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