If you are light skinned do not wear white near your face as it will make you look pale.

FORBES: Professional Women Need A Professional Portrait

In a dark room, you can put down something very pale and it will look incredibly pretty without becoming washed out.

WSJ: Why Dark Rooms Are a Bright Design Idea | Living Well by Rita Konig

Once you get to look at the phone in person, all Xperias that came before it pale in comparison.

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