With people who let you down, talk straight about your expectations for their performance and your hopes for their improvement.

FORBES: What David Petraeus Teaches All of Us About Trust

With all of the conjecture about the true condition of state and local government finances and the likelihood of future municipal bond defaults, straight talk that you can trust comes at a premium.

FORBES: Loose Lips, Lots Of Hype Make Municipal Bonds Look Juicy

When it is your turn to talk, you look straight into the camera lens and let fly.

FORBES: Inside Forbes on Fox

The staff nurse said she "went straight over to her and said, I have to talk to you, and what happened to the baby".

BBC: Millie Martin accused Barry McCarney 'changed clothes'