If you have a dedicated fanbase and you want your series to be successful you have to be, you have to work very hard and be genuine in the storytelling and that you are part of the fan base, too.

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"You have to work very hard to get the land, " said Goodman's Mr. Pearce.

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And even then, you have to work very hard to keep the initial excitement going.

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Will you continue to work very hard to get up names as quickly as possible, so that we can do this, and help us get these judges through?

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You have to actually work very hard to stay focussed.

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"I have expected that, over the years, people would start to recognize the athletes work very hard and it's kind of an unstable, unpaid labor force, and you would start to see those numbers creep up a little bit more, " Strudler said.

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The tabloids talk about our players as soldiers, so the values that are very highly praised in English football are bravery, passion, obedience, hard work and you don't tend to hear that much talk about creativity and inspiration, which are not soldierly virtues.

CNN: June 29, 2012 -- Updated 1447 GMT (2247 HKT)