When the YoungEntrepreneurCouncil asked AJ Kumar, co-founder of digital marketing agency Single Grain, for tips to help business owners (ethically) boost their Web traffic, the majority of ideas on his extensive list of 20 suggestions revolved around providing visitors with more and better content.
"You need to find some level of common ground or you're going to be talking in circles, which can easily spiral into much worse scenarios, such as legal action, " says Scott Gerber, founder of the YoungEntrepreneurCouncil, a national invitation-only network of entrepreneurs under the age of 35.