Naomi Watts of The Impossible went for a backless frock in burgundy from Zac Posen.

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Amanda Seyfried of Les Miserables looked stunning in an immaculately fitted strapless navy gown with a mermaid hem from Zac Posen.

FORBES: The Red Carpet At The Screen Actors Guild Awards

With perseverance and a strong knowledge of the retail industry, they convinced iconic designer Zac Posen to be the first designer to come on board.

FORBES: Launching A Fashion Site

The organization, which was responsible for nurturing the talents of such superstars as Zac Posen and Rodarte, had closed in 2010, a victim of the recession.

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Zac Posen said he would present his collection as usual on Sunday but he worried that out-of-town editors and retailers might not be able to make it.

WSJ: Uggs? Ugh. NY Fashion Week battles the elements

Jessica Stam made it to the Chelsea space where Thom Browne was showing and Coco Rocha made a quick change from von Furstenberg's front row to Zac Posen's backstage.

WSJ: Friendships bubble up at NY Fashion Week

Glenn Close looked regal in Zac Posen.

FORBES: The Red Carpet Report: Screen Actors Guild Awards 2012