Zazzle's gross margins run 70% on print products, 50% on apparel and 20% on stamps.
Reeves joined Zazzle as a Product Manager, responsible for the Sellers half of the marketplace.
In 2005, Reeves joined Zazzle, a Kleiner Perkins funded start-up based in Silicon Valley.
"The Web is getting ever more personalized and fragmented, and Zazzle takes advantage of this, " Doerr says.
Zazzle is an online marketplace that lets individuals design and sell products (t-shirts, shoes, hats, and bags).
When he left in 2008, Zazzle had grown from less than 15 people to more than 200.
Zazzle rejects 5% of orders, and a staff of reviewers scrutinize content for copyright and publicity rights infringement.
Disney initially licensed 1, 000 of its most popular images, Mickey Mouse among them, but Zazzle soon requested all 4, 000.
On the Web only two years, Zazzle is a hot shop in Palo Alto, California with two bustling Silicon Valley warehouses.
"A retailer wouldn't pick up a thousand Dopey shirts" because a lone dwarf wouldn't stir enough demand, but Zazzle handles it simply.
Self-expression meets instant gratification, thanks to the frenzied printers at Zazzle.
When a product is purchased, Zazzle makes it on-demand, ships it to the customer (typically in less than 24 hours) and then pays the designer a royalty.
Customers can tinker with their creations over the Web as quickly and easily as they would on desktop software because Zazzle uses the Web software tool kit known as Ajax.
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