These features are particularly useful for getting up close with a Super-Resolution Zoom of up to 48x zoom magnification at full resolution, capturing a series of images of a fast-moving subject with high-speed sequential shooting, or in Telephoto Macro mode when users are shooting the rich detail of small subjects like insects from inches away.
ENGADGET: Olympus reveals SZ-15, SZ-16 superzoom cameras with upgraded sensors
Both options feature lens-mounted zoom toggles, pop-up flashes and dedicated video capture buttons, but only the P520 offers a dedicated mode dial, and if you're planning to make changes on the fly, that's really a necessity.
ENGADGET: Hands-on with Nikon's Coolpix P520 and L820 superzooms at CP+ (video)
The KONICA MINOLTA HD LENS assures high quality images, while a 40x Optical Zoom enables close-up shots from far away, with no sacrifice in optical quality.
The Nokia 808 PureView is also capable of capturing a mind-boggling amount of small detail -- this is what allows it to offer up to three times lossless zoom on its 5-megapixel images, with enough pixels from a cropped selection to make up an image.
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And if that massive spreadsheet with the tiny font is too small, just zoom in for a close-up view.
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The camera itself looks very similar to the P310 -- there's a nifty mode dial up top, along with a zoom toggle, control dial, power button, stereo mics and a pop-up flash.
It's not all touchscreen, though -- several buttons (controlling a pop-up flash, power, zoom toggle, and shutter release) are also part of the somewhat bulky build.
The wide-angle lens give allows expanded field of view needed for group shots, ensuring everyone is in frame even in a close-up shot whilst the powerful zoom makes it possible to capture detailed photos even when the subjects are of a distance.
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The built-in IR sensor does a bang-up job of quickly activating and deactivating the zoom function, making the whole affair a breeze.
You zoom around in this rich, icon-filled space and call up digital photos, Web pages, science projects or PowerPoint presentations.
First up for the camcorders is the HC-V210 with 72x zoom, power OIS and full HD, all in a small, discreet form -- ideal for light casual use.
Canon's PowerShot SX260 HS camera delivers a powerful 20x Optical Zoom and 25mm Wide-Angle lens with Optical Image Stabilization delivers stunning images from up close or at a distance and measuring just 1.29-inches thick.
Digital zoom on the DEV-50V model allows a total magnification range from 0.8x up to 25x, rivalling traditional high-powered binoculars.
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The iPhone5 foto.sosho model, coming soon, will push it up a notch by adding its own 14 mega-pixel sensor and 5x zoom to the mix.
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Account and security settings also make it easy for you to control digital pan, tilt and zoom of cameras, set up motion zones for individual cameras, and create and manage e-mail and mobile-phone motion alerts or desktop notifications of important events.
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For those looking to capture a beautiful and sharp image up close or at a distance, the new COOLPIX P520 boasts a 42x optical zoom-NIKKOR glass lens with an impressive zoom range from a wide 24mm to a whopping 1000mm (35mm equivalent), for users that require the very best in performance and versatility.
ENGADGET: Nikon updates Coolpix compact lineup with S9500, sub-$200 S5200 and L28
Beyond their zoom power, the cameras' impressive 25mm wide-angle lens takes in sweeping vistas, group shots and up-close macro images.
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Combining this incredible zoom and high-image quality will allow photographers of all levels to capture great photos or 1080p Full HD video up close and at a distance, all in one portable, powerful digital camera.
First up in the point and shoot category is the Lumix DMC-ZS30 with a 20x optical zoom, 24mm ultra-wide angle lens plus WiFi and NFC, a medium-sized cam with a soft touch hand grip.
The real hotness is going on in the former: the T30 packs a 3-inch touchscreen LCD, 3x zoom and 7.1 megapixel CCD, along with face recognition for beefing up auto focus and auto exposure, high ISO digital shake reduction and some stylus-based frivolities.
ENGADGET: Pentax debuts a pair of 7 megapixel Optios, the T30 and M30
As with all online search technology, Zoom still suffers from garbage-in, garbage-out syndrome. (One out of those six results turned up a guy who lived in Florida.) Company searches can be even shoddier.
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