With motorbikes, auto-rickshaws and battered jeeps zooming in and out, it is hard to imagine that you are arriving at a medieval heritage site dating back to the early 16th Century.
Samsung pitted the famous "bounce back" feature against an old PocketPC interface called LaunchTile, which allowed users to navigate through 36 applications by zooming in and out and a panning across a grid-like "world view" of said apps.