In this paper, based on an analysis of tourists' expectation and perception of the Firebrand festival of the Yi ethnic group, the author argued that there is a strong demand for festival tourism.
通过彝族火把节游客期望和感知的分析，可看出现代民族节庆旅游中游客需求趋势。
In this paper, based on an analysis of tourists' expectation and perception of the Firebrand festival of the Yi ethnic group, the author argued that there is a strong demand for festival tourism.
通过彝族火把节游客期望和感知的分析，可看出现代民族节庆旅游中游客需求趋势。
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