涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
论述人员推销过程，区分交易导向和关系导向的市场营销。
Understand the personal selling process, and how to distinguish between transaction-oriented marketing and relationship marketing.
并通过实证分析，发现企业营销倾向在经历了产品导向、服务导向与关系导向的演变之后，需求导向的重要性不断提升。
In this article, we dwell on changing process of marketing tendency, which according to the evolution process, namely from product tendency, service tendency, relationship tendency to demand tendency.
通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。
How to design relation marketing mix is deeply analyzed. This paper advances the measures of relation marketing mix design based on customer direction.
通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。
How to design relation marketing mix is deeply analyzed. This paper advances the measures of relation marketing mix design based on customer direction.
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