因此，研究关系营销理论在房地产市场的应用非常有意义。
Therefore, it is very applicable to study the application of relationship marketing in real estate market.
特别对房地产界而言，关系营销理论更是一个陌生理论，更谈不上应用。
Since 1980's, relationship marketing theory has been developed and applied comprehensively.
品牌关系是关系营销理论在品牌层面的运用，是品牌理论研究的新阶段。
Brand relationship is the application of relationship marketing theory in the aspect of brand, and it is the new phase of brand theory study.
随着关系营销理论影响的不断深入，以泰勒的科学管理为原则的层级组织结构已受到多方面的挑战。
As the influence of relationship marketing goes deep, hierarchical organizations based on the principles of scientific management of Taylor have been challenged in many aspects.
文章从理论上详细地讨论了城市营销的内涵、作用及其主体，城市营销与城市文化建设的关系。
This paper theoretically discusses the nature, the function and the subject of city marketing as well as the relationship between city marketing and city culture construction in detail.
本文在文献回顾的基础上，对这两个问题提出了自己的看法，并提出了关系营销的一个理论模型。
The paper gives some answers to the two questions and advances a theoretical model of relationship marketing on the basis of documentary review.
定位市场营销理论中的一个重要概念，分析定位的本来含义，研究市场定位？产品定位和竞争定位三者的逻辑关系，具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
国际营销渠道的整合是基于渠道关系理论和渠道行为理论。
The integration of international marketing channels is based on the theory of channel relationship and channel behavior.
随着中国2008年奥运会、2010年亚运会等体育赛事在我国的举办，对体育营销和品牌资产关系理论的现实需求也越来越大。
With China's 2008 Olympic Games, 2010 Asian Games and other sporting events held in China, between the reality demand among the sports marketing and brand assets relations is growing.
本文利用渠道权力理论研究了国外品牌服装在我国营销渠道中零售商和供应商的关系。
This paper examines the relationship between Chinese foreign brand apparel retailers and suppliers from a power perspective.
关系市场理论对关系营销的价值研究领域有重要贡献。
The theory of relationship market has significant contribution to the whole value research field of relationship marketing.
通过本文的研究，期望能为国内汽车营销行业的客户关系管理理论研究和实际应用提供一些借鉴。
Through this article research, expected can provides some models for the domestic automobile marketing profession customer relations management fundamental research and the practical application.
第二章概括说明了市场营销理论的观念、营销管理及房地产营销的主要特点，论述了房地产营销与一般营销理论的关系。
In the foreword its treatise mainly emphases problems which lie in the development of the real estate and expatiate the definition and function of the ex-marketing.
体育营销理论包括体育赞助与体育公共关系。
Sports Markeing theories includes Sports Sponsorship and Sports Public Realtions.
首先，本文介绍了中国外老年市场的研究背景，同时对市场营销理论、消费者行为学研究概况和顾客关系管理研究等进行了综述。
Firstly, the author describes China and foreign Old market background, with marketing combination theory, customer behavior and customer relationship management research are introduced in this thesis.
在市场竞争的今天，顾客忠诚、品牌营销、关系营销等以顾客为中心的营销理论相继成为学术界和企业界关注的重点。
Competition in the market today, customer loyalty, brand marketing, relationship marketing such that based on the customer-centric marketing theory have become the focus of academic and industries.
运用营销渠道管理理论和方法，在现有渠道的基础上，有针对性地对名雅家具的渠道进行了结构优化设计，功能优化设计和关系优化设计。
On the base of current marketing channels, this article puts forward the targets for channel establishment, and design the structure plan, function plan and relationship plan.
关系营销是对传统市场营销组合理论的变革与突破，是一种新型的市场营销理念。
Relationship marketing is the development and outbreak of the combined theory of the traditional marketing, and it is a new idea.
关系营销是现代理论界和企业界研究、讨论的热点。
Nowadays, the Relationship Marketing is a hot topic studied and discussed in theoretically and practically.
整合营销理论成了贯穿全文的一条主线，品牌作为整合营销的终极价值，关系是整合营销核心的目的。
The integrated marketing theory has passed through the full text as a master line. Brand is the ultimate value of the conformity marketing theories and Relations are the most core goal.
在模型的求解方法中，借鉴人寿保险精算学生存曲线理论、关系营销价值理论及微积分思想来求取渠道平均寿命周期；
Firstly, we use actuarial survivor curve, value theory of relation marketing, and calculus thought for reference to find average channel life-span;
通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；
This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.
通过对心理学和营销学领域大量相关文献的系统梳理，提出品牌依恋建立于依恋理论、品牌关系理论和自我一致性理论基础之上；
This paper includes a review of literatures of psychology and marketing, points out attachment theory, brand relationship and self-congruence theory as theoretical basements of brand attachment.
应用推荐