最近，美国运通公司研究了消费者的购买趋势，报告说这种趋势转向了本地购买、道德公司、共创品牌、定位优惠和集团购买。
A recent American Express report looks at consumer buying trends, and finds a shift toward local purchases, ethical companies, co-created brands, location-based offers and group buying.
新的酒店管理研究表明，酒店品牌重新定位和星级提升能在两年或两年后为酒店在财务方面带来积极的影响。
New hospitality management research suggests that rebranding and moves in market scale result in positive financial effects after two years or more.
第三章是城市品牌的定位研究。
在以上研究结论的基础上，文章最后针对形象一致性提出对于饭店市场细分和品牌定位方面的启示，从而更好的保持饭店宾客忠诚度。
The study finally made an implications about segmentation and brand positioning for better loyal of hotels by image congruence on the basis of conclusions mentioned above.
该研究认为，品牌定位、品牌识别与品牌权威都对品牌价值具有影响，而三者的影响程度分别是39%，36%和24%。
The research considers that the impact degree of the brand positioning, the brand identifying and the brand authority on the brand value are 39%, 36%, and 24%.
针对品牌建设中的主要问题，本论文研究设计了X制酒厂品牌策略方案，重点包括：品牌定位和目标、品牌策略的选择和制定。
For the main problems of brand-building, this paper researches and designs the X-winery brand strategy, focusing on: brand positioning and targets, the choice and development of brand strategy.
研究表明，品牌危机中的传播比常态下的传播更需要定位和动态更新。
The study shows that positioning and its dynamic refreshing is more important to crisis communication of brands, compared to communication in non-crisis state.
可亦是品牌战略研究、产品市场定位分析的专家级专业设计策划机构。
Key specific brand strategy research, product's market positioning analysis of professional design organization.
通过对品牌传播研究意义的阐述，分析了体育赛事与企业品牌定位之间的相关性，进一步厘清了品牌传播与体育赛事赞助之间的关系。
The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning.
YANGDESIGN顺应中国市场的包装设计趋势，为“花玄木里”面膜提供了策略研究、品牌定位、品牌命名、VI视觉设计及外包装设计。
To follow the packaging design trends in Chinese market, YANG DESIGN has provided strategy study, brand positioning, brand naming, VI design and packaging design service to Fervi Mori.
特别的，看下品牌价值以及这些价值如何渗透到品牌活动之中、可能的话，研究下你所选择的品牌在企业社会责任中如何为自己定位。
In particular, look at the brand's values and how these values filter through to the brand's activities. Where possible, research how your chosen brand is positioning itself in terms of CSR.
“品牌”是传播的产物，品牌研究应定位于传播学，提出“品牌传播”概念并进行系统研究。
Brand is the result of communication. Studies on Brand should leg on the science of communication to raise the concept of Brand communication and conduct systematic research.
为了实施计划，我们经过调查研究后，为品牌明确定位，并设计形象标志。
To launch the branding programme, a positioning platform and visual identity were developed through research.
第五部分，研究房地产业的具体市场营销策略，主要从选定目标市场及市场定位策略、品牌策略、价格策略、销售策略等方面进行论述。
Section 5: the study in detailed marketing strategies in real estate profession, mainly including targeted marketing strategies, brand strategies, pricing strategies and sales strategies.
第五部分，研究房地产业的具体市场营销策略，主要从选定目标市场及市场定位策略、品牌策略、价格策略、销售策略等方面进行论述。
Section 5: the study in detailed marketing strategies in real estate profession, mainly including targeted marketing strategies, brand strategies, pricing strategies and sales strategies.
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