目前，集团核心企业包括北京五洲女子医院等，主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。
Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.
公司必须学会如何使用整合营销传播蔓延有关，连贯和一致的信息，品牌和产品。
A company must learn how to use an Integrated Marketing Communication to spread a relevant, coherent and consistent message about the brand and its products.
整合营销传播思想的引入是对品牌传播理论的一次系统优化，整合营销传播下的品牌传播有其鲜明的优越性。
The introduction of Integrated Marketing communication optimized the system of Brand communication Under Integrated Marketing communication, Brand communication has its bright superiority.
因此，品牌传播应引入整合营销传播的理念，以此来提升品牌传播的效果，创造理想的品牌形象。
Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.
本文清晰地界定了电视频道品牌的概念，创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。
The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.
最后基于这两个汽车品牌的整合营销传播实践的分析，提出我国微型汽车行业实施整合营销传播的建议。
At the end of this article, combining the former analysis of the two brands' IMC practice, the author gives some further Suggestions on practicing IMC in China 's mini auto industry.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合，二者都是紧紧围绕者海尔品牌精神来实施的。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
本文的最后对整篇文章做了总结，并从整合营销传播的角度提出了一些中国信用卡品牌建设的建议。
The final part is to sum up the entire article, giving some suggestions of building famous credit cards brands in Chinese market.
同时，利用整合营销传播手段，深入研究营销公关如何发挥其效用来塑造奢侈品品牌形象。
At the same time, this article USES the integrated marketing communication tools, in-depth study how to use the marketing public relations function to create a luxury brand image.
同时，利用整合营销传播手段，深入研究营销公关如何发挥其效用来塑造奢侈品品牌形象。
At the same time, this article USES the integrated marketing communication tools, in-depth study how to use the marketing public relations function to create a luxury brand image.
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