埋伏营销给奥林匹克知识产权、奥运会及其赞助商利益带来巨大危害。
Ambush marketing cause considerable damage and threats to the sponsorship and interests of the Olympic Games.
1984年洛杉矶奥运会富士公司耗费巨资成为该届奥运会的全球赞助商,柯达公司则首开奥运会埋伏营销先河。
Fuji company spent a great sum of money becoming the global sponsor of Los Angeles Olympic games in 1984. However, at the same time, Kodak company made history of ambush marketing in Olympic games.
埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。
Ambush marketing-piggy-backing on a big sporting event by non-sponsors-has grown steadily since the practice burst out of bounds a decade ago.
爱尔兰广播电视台(rte)报道称,希基可能面临三项指控:助长门票倒卖、票务垄断、以及“埋伏销售”或非法营销。
Irish broadcaster rte reports that Mr Hickey faces three potential charges: facilitating ticket touting, forming a cartel, and "ambush" or illicit marketing.
因为,派发帽子属于一种“埋伏式营销”手段,商家妄想不支付赞助费就在体育赛事中推广自己的品牌。
The hats were an "ambush marketing" campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.
“埋伏式营销”使非赞助商在某体育活动中因貌似赞助商而大赚一笔,最明显的体现是在温哥华冬奥会和2010南非世界杯赛上。
Ambush Marketing—Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa's World Cup 2010.
“埋伏式营销”使非赞助商在某体育活动中因貌似赞助商而大赚一笔,最明显的体现是在温哥华冬奥会和2010南非世界杯赛上。
Ambush Marketing—Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa's World Cup 2010.
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