第二章：旅游目的地形象的测量。
运用了系统的观点提出了生态旅游目的地形象的建立。
From a systemic point of view, the establishment of destination's image is put forth.
旅游目的地形象标志是旅游目的地形象组成的基本核心。
The logo is the basic corn part in tourist destination image.
传统营销理论认为，旅游目的地形象是一种产品，企业是营销行为的主体。
The traditional marketing theory thinks, the travel destination image is a kind of product, and the enterprise is a subject of the marketing behavior.
第三章：鞍山市的旅游目的地形象及其测量。具体测量与分析鞍山市的形象。
Chapter three: Combining Example measure, analysing Anshan city's tourism image completely.
然而在旅游目的地形象营销以及营销效果的测评方面，研究工作仍处于探索阶段。
But in destination image marketing and result testing of marketing, research work is still at the stage of exploring.
态度理论为地区形象（PI）和旅游目的地形象（TDI）的联合研究提供了一个平台。
Attitude theory offers a platformfor the combined study of place image and tourism destination image.
相应地，旅游目的地形象营销理论基础从市场营销理论、经济学理论拓展到公共管理理论和传播学理论。
Accordingly, the destination image marketing theoretical foundation of the travel is expanded from the marketing theory, economics theory to the public management theory and dissemination theory.
旅游危机破坏了旅游目的地形象，降低了公众(旅游者)对旅游目的地的信心，旅游业造成了巨大损失。
Tourism crisis undermined the destination image, reducing the public's (tourists) confidence of the tourism destination, and tourism has caused tremendous losses.
旅游形象设计在新时期日益受到各方面的重视，有关旅游目的地形象设计的研究，对国内来说还是一个崭新的工作。
Tourism destination identity has been paid more and more attention, however, it is a new start study on TDIS in China.
探讨了旅游目的地形象概念及其认知的多层面性，分析了旅游目的地形象形成过程，提出了旅游目的地形象推广模式。
This paper probes into the concept and the multi layered perception of tourist destination image, makes an analysis of the process of its formation and brings about image promotion pattern.
从而通过对凝视主客体之间的话语解读分析，研究在旅游图文传播中，对于旅游者行为动机和旅游目的地形象建设产生的影响。
Through analysis the words between subject and object, we study the impacts of tourism gaze in tourists motivations and tourism destination image-building.
目的地居民在旅游目的地形象的确立中扮演着多重角色，既是形象的受众，又是形象的载体，在更深层次的意义上还是形象的主体。
The residents act multiple role in establishing image of the destination, they are not only the audience, but also the carrier, and further more the main body in deeper levels.
因此，建议目的地管理者从增加目的地信息传播的渠道、力争提高口碑推荐度和重游率等方面采取措施来提高旅游者对目的地的熟悉度，以此提升旅游目的地形象。
The marketing implications were presented to increase information sources used and word-of-mouth recommendations and re-visit rate so as to enhance tourism destination image.
尽管许多郊区武装冲突仍在横行肆虐，哥伦比亚正在进行一场旅游宣传活动，旨在提升哥国安全旅行目的地形象。
Colombia is running a slick tourist campaign promoting the country as a safe destination but armed conflict still plagues many rural areas.
尽管许多郊区武装冲突仍在横行肆虐，哥伦比亚正在进行一场旅游宣传活动，旨在提升哥国安全旅行目的地形象。
Colombia is running a slick tourist campaign promoting the country as a safe destination but armed conflict still plagues many rural areas.
应用推荐