柔和七星品牌的市场份额强劲增长到32.3%。
流行品牌柔和七星的价格每包从300日元提高到了410日元，提价37%。
Popular brand Mild Seven rose from 300 yen to 410 yen per pack, up 37 percent.
在日本，该公司一直致力于通过推出新产品及宣传促销来建立柔和七星的品牌价值。
In Japan, the company has been focusing on building Mild Seven's brand equity with new product launches and enhanced sales promotions.
同时由于也购买了一些进口品牌（例如万宝路、555香烟、柔和七星），目前的讨论只限定在国内烟草品牌。
While some imported varieties were also purchased (eg, Marlboro, State Express 555, Mild Seven), the current discussion focuses on domestic cigarette varieties.
在本季度，通过活力十足的营销，特别是柔和七星的营销，日本烟草保持了其64.9%的市场份额。
During the quarter, JT maintained its market share of 64.9 per cent through vigorous marketing, especially in respect of Mild Seven.
总裁兼首席执行官木村宏说，他对柔和七星在日本“表现稳定”和对维持日本烟草的国内市场份额做出贡献感到高兴。
President and CEO, Hiroshi Kimura, said he was pleased that Mild Seven had enjoyed a "solid performance" in Japan and contributed to maintaining JT's domestic market share.
总裁兼首席执行官木村宏说，他对柔和七星在日本“表现稳定”和对维持日本烟草的国内市场份额做出贡献感到高兴。
President and CEO, Hiroshi Kimura, said he was pleased that Mild Seven had enjoyed a "solid performance" in Japan and contributed to maintaining JT's domestic market share.
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