关闭网站搜索引擎优化-了解如何建立信任的迹象，通过链接和质量建设和社会互动。
Off Site SEO - learn how to build signs of trust and quality through link building and social interaction.
因此，为了替别人节省时间，这里给出了一些基本信息，任何想要优化网站在搜索引擎结果中排名的公司都应该这么做。
So, to save others some time, here are some very basic things that any business should do to optimize the ranking of its website in search engine results.
这对于搜索引擎的优化以及提高网站的通用性都是非常重要的。
This is important for Search Engine Optimization as well as general usability of the website.
应用开发商必须通过传统搜索引擎优化自己的网站，将网站访问率转化为应用下载量。
Application developers should also optimize their websites for discovery through traditional search engines and then convert website visitors to application downloaders.
这个过程和搜索引擎优化很相似，不同点在于你需要的不是建立网站，而是交互式地发送邮件。
The process is similar to search engine optimization, except that you design messages rather than web sites, and you do it interactively.
这将给网站的拥有者以及搜索引擎优化工作者带来新的挑战，因为他们需要将网站设计成更符合特定的搜索人群。
This could present a challenge to website owners and those in the search engine optimization field, who tailor websites to attract more traffic from specific queries.
当你确定所有重要的营销预算（优化和更新你的网站、搜索引擎营销和电子邮件营销）都已经被分配后，你可以考虑在合适的媒体上投放横幅广告和网络广告。
Once you’ve budgeted for the essentials – redesigning or optimizing your website, paid search marketing, and email marketing—consider banner advertising and online sponsorships on relevant media.
那就是将网站放在主流搜索引擎的热门关键字的最高位置上。 他们并不重视他们所优化的网站的内容，只要网页上有足够多的关键字就够了。
To get websites into top positions for highly-search key phrases on major search engines.
事实上，为了搜索引擎，优化你的网站是一个相当艰巨的任务，但是像其他问题一样，它也可以分解成一系列简单的步骤。
The truth is that optimising your website for the search engines is a fairly large and daunting task, but like any other, it can be broken down into a series of fairly simple steps.
因为有效的SEO需要改变网站的HTML源代码、搜索引擎优化策略可以会被结合到网站的开发和设计中。
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
由于网站改变，迁移对搜索引擎优化有负面影响，要确保把这种负面影响的根本原因同消费者和网站操作员一样考虑在内。
The bottom line with mitigating negative SEO effects due to web site changes is to make sure search engines are considered along with customers and web site operators.
从品牌到非品牌关键字组合——如果你只是想通过搜索流量打品牌，那你需要采取一种技术，并且要把你的网站内容进行搜索引擎优化，因为有些事情可能是没有规律性的。
Branded to non-branded keyword mix - if all you're getting is branded search traffic, you'll want to conduct a technical and content SEO audit of your site as something is probably not in order.
另一方面，这会让搜索引擎对你的网站留下错误的印象，你可能会错失优化你的网页并让关键词带给网站高质量访问的重要机会。
Beyond giving search engines the wrong impression about your site, you're missing a key opportunity to optimize this page for a search phrase that will bring good qualified traffic to your site.
因此必须强调的是，你得把大部分搜索引擎优化工作放在寻找入站链接上，而不是永无止尽地调整你的网站页面。
Therefore, it must be stressed that the majority of your SEO efforts should be spent seeking inbound links, not endlessly tweaking your own website.
我要对我们公司的网站进行全面地搜索引擎优化。
我要对我们公司的网站进行全面地搜索引擎优化。
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