本论文采用自然实验法，将CIS理论与老干爹公司的特点和愿望相结合，探索出符合老干爹公司实际的形象战略及导入模式。
This thesis combines hope with CIS theory and characteristic of the Lao Gan Die company, and combine these with natural experiment to research its CI model.
本论文采用自然实验法，将CIS理论与老干爹公司的特点和愿望相结合，探索出符合老干爹公司实际的形象战略及导入模式。
This thesis combines hope with CIS theory and characteristic of the Lao Gan Die company, and combine these with natural experiment to research its CI model.
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