He examines and develops the work of "cognitive film semiotics", a neglected branch of film theory that combines the insights of cognitive science with those of linguistics and semiotics.
他仔细研究和开发的“认知电影符号学的工作，”一个电影理论被忽视的一个分支，结合与语言学和符号学的认知科学的见解。
The modern semiotics theory makes a notable impact on the study of Chinese language.
现代符号学理论对中国语言研究具有十分重要的影响。
The purpose is exploring new space to graphic design with the idea of semiotics, contributing to the research of graphic design and providing a kind of theory resources and thinking methods.
其目的是运用符号学的观点与方法为平面设计研究开拓出新的空间，以对平面设计提供一种理论资源和思考方法。
The purpose is exploring new space to graphic design with the idea of semiotics, contributing to the research of graphic design and providing a kind of theory resources and thinking methods.
其目的是运用符号学的观点与方法为平面设计研究开拓出新的空间，以对平面设计提供一种理论资源和思考方法。
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