The "Yao factor" is already driving up prices for sponsorships and naming rights.
“姚明现象”已经令赞助费和冠名权身价大增。
Instead of using the most popular name, it was decided to abide by a code of priority and award the naming rights to the first taxonomist to describe the species.
根据优先原则，第一个描述这一物种的分类学家拥有命名的权利，而没有用已经普及的名字来命名。
The 57% is based on basketball-related income which excludes 60% of arena signage and luxury suite revenues as well as 50% of naming rights revenue.
57%是针对篮球相关收入所说，这并不包括球馆签约和豪华包厢收入的60%，也不包括冠名权收入的50%。
It was controversially renamed in 2009 after London-based broker Willis Group Holdings leased a portion of the building and obtained the naming rights.
2009年，总部位于伦敦的威利斯集团(Willis Group Holdings)租下了这座大厦，获得了冠名权，较有争议地把这座大厦的名称改为威利斯大厦。
If your project is to breed a bunch of baby terrapins, your rewards could include things like photos of the terrapins, footprints on paper and, for higher donations, maybe even naming rights.
如果你的项目是饲养一群小水龟，回报可以包括和小水龟的合影，赠与小水龟印在纸上的足迹，出资较高的人，还会拥有水龟的命名权。
The object of this right is the naming, rather than the thing, so it differs from real rights and so on, for the latter's exploitation according to the nature and USES of the thing.
冠名权的客体指向的是冠名，而非对象化事物，故不同于物权等根据事物的固有性质和用途加以利用的权利。
Stadiums and arenas with corporate names are common in North America, Europe, Japan and Australia, but major naming-rights deals for indoor sporting sites have bypassed China, until now.
在北美、欧洲、日本和澳大利亚，体育场馆以公司名字命名是很常见的。但在中国，到现在为止，室内体育场所的冠名权市场还没有开发出来。
The Bird's nest, the main venue for the 2008 Beijing Olympics, is reportedly selling its naming rights . The hottest bidders includes Adidas, Lenovo and Coca Cola.
据报道，北京奥运会主体育场鸟巢可能出售冠名权。热门投标品牌包括阿迪达斯，联想以及可口可乐。
He pitched for a major naming rights sponsor and got one to sign for $200K(1.1 Million RMB).
他获得了主要的冠名权赞助商，签署了20万澳元（相当110万人民币）的合约。
He pitched for a major naming rights sponsor and got one to sign for $200K(1.1 Million RMB).
他获得了主要的冠名权赞助商，签署了20万澳元（相当110万人民币）的合约。
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