Based on an asymmetric information games model, this paper analyzed the marketing channel alliance formation mechanism under the condition of asymmetric information.
基于不对称信息博弈模型,分析不对称信息下营销渠道联盟形成机理。
Based on an asymmetric information games model, this paper analyzed the marketing channel alliance formation mechanism under the condition of asymmetric information.
基于不对称信息博弈模型,分析不对称信息下营销渠道联盟形成机理。
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