The brand management, IMC, profit earning pattern and other advanced concepts on market operation are used in the media industry.
品牌营销、整合营销、赢利模式等先进的市场运作概念逐步在传媒业得到运用。
It proves that the success of Haier brand lies in the efficient integration of internal coherence and external IMC, which both encircle the Haier's brand religion closely.
海尔品牌的成功来源于企业内部对品牌认识的一致性与外部整合营销传播有机结合，二者都是紧紧围绕者海尔品牌精神来实施的。
As one of the most important tools of IMC, Sponsorship is valuable for the China Time-honored Brands in the brand communication.
赞助营销作为最重要的品牌传播工具之一，值得老字号企业在品牌整合传播中借鉴运用。
The enterprise image designing in terms of IMC stresses in the mass media a unified and repeated brand image, aiming at the recognition of the consumers.
IMC概念下的企业形象设计，在大众媒介的传播中所强调的是统一、重复的品牌形象，以求得消费者对品牌的认知。
The enterprise image designing in terms of IMC stresses in the mass media a unified and repeated brand image, aiming at the recognition of the consumers.
IMC概念下的企业形象设计，在大众媒介的传播中所强调的是统一、重复的品牌形象，以求得消费者对品牌的认知。
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