The article investigated the influence of brand, country of origin, price, service, consumers' knowledge and experience on their perceived quality.
本文探讨了品牌、产地、价格、服务及消费者的知识经验对消费者产品质量知觉的影响。
The results suggested that: 1) Brand , country of origin, service significantly influenced consumers' perceived quality.
结果表明：1、品牌、产地、服务对消费者的产品质量知觉有显著影响；
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
研究结果发现，知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性，不过在品牌联想上的表现较差些。
In addition, this study also found that brand promotion can also promote PB's brand equity enhancement by improving the brand association and the perceived quality.
另外，本研究也发现，对自有品牌进行品牌促销也能够促进其品牌资产的提升，这种提升是通过提高品牌联想和感知质量来实现的。
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
Research Perceived Quality of Private Brand Merchandise in Retail Enterprises;
正如商品，包装得当，才能创出品牌。
Research Perceived Quality of Private Brand Merchandise in Retail Enterprises;
正如商品，包装得当，才能创出品牌。
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