Brand personality is the important theory on brand research.
品牌个性是品牌研究中的重要理论。
Building brand personality, increasing the competition in market.
竖立品牌个性，增加品牌在市场中的竞争优势。
Matrix of Relationships among Brand Association, Brand Image and Brand Personality in the...
零售业品牌联想、品牌形象与品牌个性之矩阵关系研究。
The spokesman of the McDonald's TVC is easy to remember who also conforms to its brand personality.
麦当劳的广告代言人能轻易被想起和符合品牌性格。
When endorser and brand personality match up is low, there is a negative influence on brand attitude.
而代言人与品牌个性匹配度低时，却对品牌有消极的影响。
Color unfolding coffee brand personality, or classical or fashion, is how to reconcile with the color mix.
色彩演绎着咖啡品牌的个性，或经典或时尚，都在于色彩如何调和与搭配。
"YUVAR" is a leading national fashion trend of women's apparel brand, the brand personality is a prominent feature.
“雨辉”是一个引领国内时尚服装潮流的女性服饰品牌，个性是该品牌的一个显著特征。
In particular, brand personality has been advocated by practitioners but has not empirically investigated in the nonprofit context.
在特殊情况下，品牌个性一直被从业者倡导，但在非盈利环境下没有经验实地调查。
In this case, the only factor by which consumers can distinguish different products is the "identity", "image" or "brand personality".
同类产品的属性通常类似，这时，“身份”、“形象”或“品牌人格”就成为消费者区分产品的唯一因素。
They support from two aspects of the brand positioning, highlighting the brand personality, namely fashion buyers and competitive prices.
他们从两个方面入手支撑这一品牌定位，凸显品牌性格，即时尚买手和优质优价。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
The consumers with stylish and material life style will pay more attention to the brand personality dimensions of cool, elegance and braveness.
时尚导向型和物质主义型的消费者比较关注品牌个性维度中的“酷”、“雅”、“勇”；
K fonts signs of a brand personality shaped design characteristics, and the identification of signs, colors mix harmony and unity became generous.
标志K字体的变形设计具有品牌个性特色，又有标志的识别性，色彩搭配和谐统一简约大方。
This article begins with the analysis of the contents, extra value of customer's feel of brand personality, which states importance of brand personality.
本文首先对品牌个性内涵、品牌个性的维度和品牌个性的消费者感知价值进行分析，说明品牌个性的重要性。
Signs in the art of typeface design element of a pictorial image of the cow, make it clearer to send the industry attributes and brand personality traits.
标志以艺术设计的字体元素加入了牛的图案形象，使之简洁清晰的传达出行业的属性及品牌的个性特征。
Nowadays, it is of great realistic significance to research how advertising influences brand personality building for advertising strategies of advertisers.
广告对于品牌人格的塑造研究对当今广告主的战略运用具有现实意义。
According to the brand personality dimension theories and models, a brand positioning diagnosis method is established based on the brand personality dimensions.
根据经典品牌个性理论和模型，提出了基于品牌个性维度的品牌定位诊断方法。
The paper trys to build the brand personality dimensional model of domestic features, based on literature study, model building, case analysis and other methods.
本文采用文献研究、模型构建、个案分析等研究方法，尝试构建有本土特色的品牌个性维度模型。
At the same time, there are increasingly personalized consumers. When people go shopping, they are increasingly concerned about the brand personality behind the product.
同时，由于消费者形态日益个性化，人们购物时，也越来越关注商品背后的品牌个性。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
On this basis, it proposed the brand building methods of contemporary packaging design packaging design which were to highlight the beauty packaging, brand personality and essence of brand.
在此基础上，提出了当代包装设计的品牌塑造方法，即包装设计要突出包装美感、品牌个性与品牌本质。
In the view of consubstantiality tendency of liquor products, the customers will attach importance to brand personality even more, as brand personality will embody customers' personality ultimately.
随着产品同质化日益严重，消费者会更加注重品牌个性，因为品牌个性最终将体现消费者（人）的个性。
Brand reflects personality of the company which is organizational culture.
品牌反映了公司的性格，也就是组织文化。
THE only kind of entrepreneur who becomes famous in Britain, a nation sniffy about business people, is the flashy personality who embodies the brand.
在对商人不屑一顾的英国，能够蜚声成名的企业家只有那种性格鲜明、凸显品牌特性的人。
THE only kind of entrepreneur who becomes famous in Britain, a nation sniffy about business people, is the flashy personality who embodies the brand.
在对商人不屑一顾的英国，能够蜚声成名的企业家只有那种性格鲜明、凸显品牌特性的人。
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