• The consumers with stylish and material life style will pay more attention to the brand personality dimensions of cool, elegance and braveness.

    时尚导向型物质主义消费者比较关注品牌个性维度中的”、“”、“”;

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  • According to the brand personality dimension theories and models, a brand positioning diagnosis method is established based on the brand personality dimensions.

    根据经典品牌个性理论模型,提出了基于品牌个性维度的品牌定位诊断方法

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  • Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.

    几十年众多学者通过品牌概念研究维度研究、应用研究等不断丰富扩展品牌个性理论研究。

    youdao

  • Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.

    几十年众多学者通过品牌概念研究维度研究、应用研究等不断丰富扩展品牌个性理论研究。

    youdao

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