Brand community is the newest brand research area in western. The current literatures are scarce in the interpreting the formation of brand community.
品牌社群是当前西方品牌理论研究的新课题，现有文献在诠释品牌社群形成问题上尚存在不足。
Brand community is the newest brand research area in western. The current literatures are scarce in the interpreting the formation of brand community.
品牌社群是当前西方品牌理论研究的新课题，现有文献在诠释品牌社群形成问题上尚存在不足。
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