Consumers will always feel some risk and can take a series of measures to reduce this kind of risk before the purchase decision-making, this is the consumer perceived risk.
消费者在做购买决策之前总是会感到风险并会采取一系列措施来减少这种风险，这就是消费者感知风险。
This study presents a general mode of influences on the perceived risk, these factors are consumer, product, the vendor and other factors.
本研究构建了消费者感知风险影响因素的一般模式，分别为消费者因素、产品因素、商家因素及与购买相关的其他因素。
A lot of studies have indicated that consumer perceived risk has stopped consumer from online shopping.
大量的研究表明，消费者对网上购物感知到的风险成为阻碍其进行网上购物的决定性因素之一。
Thirdly, the author explores the relationship between consumer perceived risk and the consumers' personal characteristics.
再者，本研究探索了消费者人口统计变量与绿色品牌感知风险间的关系。
The influence factors of the perceived risk, the composing of the consumer perceived risk and the reducing risk behavior are analyzed after theory analyzing.
接着在理论研究基础上把感知利得与感知风险一并纳入研究框架，从感知风险构面、感知风险影响因素及减少风险行为三个方面进行研究。
The influence factors of the perceived risk, the composing of the consumer perceived risk and the reducing risk behavior are analyzed after theory analyzing.
接着在理论研究基础上把感知利得与感知风险一并纳入研究框架，从感知风险构面、感知风险影响因素及减少风险行为三个方面进行研究。
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