This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.

旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。

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This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.

旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价，进而影响其消费行为。

youdao