Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
基于这样的环境和背景，本文以消费者决策风格为细分基础，展开了针对大学生的奢侈品购买动机研究。
Consumer decision-making style was defined as "a mental orientation characterizing a consumer's approach to making choice", which consistently dominates the consumer's decision behavior.
消费者决策型态是消费者选择商品或服务时的一般心理定位，它一致地支配着消费者的决策行为。因此，它是零售商选择目标市场和制定促销策略的重要依据。
Consumer' s decision-making style refers to a mental orentaion characterizing a consumer' s approach to making choices.
消费者决策风格是指消费者倾向于某种选择的心理定向。
Consumer' s decision-making style refers to a mental orentaion characterizing a consumer' s approach to making choices.
消费者决策风格是指消费者倾向于某种选择的心理定向。
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