Such factors as quality of telecommunication service, trust, network switching cost and employee loyalty are the important factors that will influence customer loyalty in telecommunication industry.
而通讯服务质量、信任、转网成本、员工忠诚是影响通讯业客户忠诚的重要因素。
These factors are positively influence customer loyalty, and also positively influence and customer satisfaction and relation for to customer satisfaction, relationship trust and switching cost.
这些因素对顾客忠诚有正面影响,与顾客满意、关系信任、转换成本等由顾客方主导的忠诚影响因素也会有正向相关影响。
Based on current customer loyalty theory, this paper proposes a multiple linear-control model between switching cost and customer loyalty.
在现有顾客忠诚研究的基础上,提出了转换成本与顾客忠诚主因作用类调节模型。
The result shows that, customer value, service factor, switching cost, customer satisfaction, customer trust and customer commitment are the determinants of customer loyalty;
顾客价值、服务和转移成本直接影响顾客的行为性忠诚,顾客满意感、顾客信任感和顾客归属感直接影响顾客的态度性忠诚等。
The result shows that, customer value, service factor, switching cost, customer satisfaction, customer trust and customer commitment are the determinants of customer loyalty;
顾客价值、服务和转移成本直接影响顾客的行为性忠诚,顾客满意感、顾客信任感和顾客归属感直接影响顾客的态度性忠诚等。
应用推荐