Experience marketing appears to make consumers acquire personalized happy experience.
为了让消费者获得“个性化”的愉快体验,体验营销应运而生。
Experience marketing is a wholly new marketing model with the coming of the experience economy.
体验营销是伴随着体验经济的到来而产生的全新营销模式。
The French "glazed space-time" crafts shop is to make full use of the experience marketing case.
法国“琉璃时空”工艺品店即是充分利用体验营销的典型案例。
Starbucks is a successful example of experience marketing, which does not sale but experience coffee.
星巴克是运用体验营销取得成功的典范,它出售的不是咖啡,而是人们对咖啡的体验。
Basic patter of experience consume is the fundamental basis by which enterprises draw up experience marketing strategy.
体验消费的基本模式是企业体验营销策略制定的根本依据。
Starbucks coffee is an outstanding representative of experience marketing, selling not coffee but people's experience on coffee.
星巴克咖啡是体验营销的杰出的代表,它出售的不是咖啡,而是人们对咖啡的体验。
With the experience economy and experiential consumption, the arrival of the experience marketing arises at the historic moment.
伴随着体验经济和体验消费的到来,体验营销应运而生。
Starbuck's using of Experience Marketing has always been a hot topic and thus make it an example of using Experience Marketing successfully.
星巴克咖啡对体验营销的运用一直是人们津津乐道的话题,星巴克也成为体验营销成功的典范。
Facing the arrival of experience economy and experience consumption, businesses need to convert to the implementation of experience marketing.
面临体验经济和体验消费的到来,企业需要转换营销观念实施体验营销。
This paper analyzes characteristics of experience marketing for brand products in rural tourism, and puts forward relative marketing strategies.
本文分析了乡村旅游体验品牌产品营销的特点,提出了乡村旅游体验品牌产品营销策略。
The perception of travel agency products and the four factors of experience marketing have remarkable influence on the effects of experience marketing.
旅行社产品认知与体验营销四要素对体验营销效果均存在显著影响;
He is the first to raise the "experience marketing" idea in China and a leading figure in initiating innovative business models in the fashion industry.
国内首个提出“体验接触式营销”理念的时尚行业全新商业模式领军人物;
Ikea experience marketing in the creation of a situation make consumers feel relaxed and happy, calm, fresh and new, unexpected and a sense of the environment.
宜家体验营销中的这种情境创设使消费者感到轻松愉快、心平气和、耳目一新,意料之外,又是情理之中的环境。
In regard to the patients who with less wish for self-paying, placement and experience marketing are suggested promoting the use of self-paying medical services.
对中医诊治自费意愿较低的族群,可以采用置入及试用促销等行销手法,让其渐渐提升自费医疗服务利用率。
This article will also explore the misunderstanding of the enterprises' implementation of experience marketing and the enlightenment of Starbucks experience marketing.
同时本文将探讨企业实施体验营销的误区和星巴克体验营销背后给我们的启示。
Furthermore, to develop experience marketing also depends on three principles such as experience theme-oriented, experience enrichment and all-round customer experience.
成功开展体验营销有赖于坚持体验主题化、体验丰富化和全面顾客体验三个原则。
The article presents us a new type of marketing method named "experience marketing", which will be a tendency of marketing development in a period of time in the future.
提出了体验营销这一新型的营销方式将成为今后一段时间内市场营销的发展趋势。
By participating in market competition, students will understand customer demand cycle in the enterprise value of the key role, and experience marketing enterprise system.
通过参加市场竞争,认识客户需求在企业价值循环中的关键作用,体验企业的市场营销系统。
The sale of real estate is a mix of modern marketing and traditional sale promotion, entity marketing and service marketing, and rational marketing and experience marketing.
房地产销售是现代营销与传统推销、实体营销与服务营销、概念营销与体验营销的综合体。
By analyzing the consumer characteristics of telecom services and integrating with experience marketing theory, this paper constructs a complete model of the customer experience.
通过分析电信产品的消费特征,结合体验营销理论,构建完整的客户体验模型。
This paper reveals that travel agency product should profoundly grasp consumer experience, establish corresponding experience marketing strategy, and provide experience to the consumer by all means.
本文认为旅行社产品应在深刻把握消费者所需体验的基础上,制定相应的体验营销策略,并通过多种方式向消费者提供体验。
Elyssa Pallai is Marketing & Experience Manager.
艾丽莎·帕莱是营销和体验经理。
They are a rarity for this segment in China, with their years of experience in online marketing and advertising.
他们拥有多年的在线营销和广告经验,这在中国团购行业内是十分罕见的。
He acknowledges BYD has a long way to go in building its brand to compete with foreign ones with decades of consumer awareness and marketing experience.
他承认,在品牌建设、与那些拥有数十年消费者认知和市场经验的外国品牌相比,比亚迪还有很长一段路要走。
For me it is Apple's greatest marketing triumph and the very opposite of a spiritual experience.
对我来说,这是苹果最伟大的销售胜利,一场精神体验的非常对立面。
Behind this is the owner's commitment to spending resources on enhancing the guest experience instead of on high administrative and marketing costs.
这一切来自于酒店把资源用在提高客人体验的承诺上,而不是用作行政和市场推广的高昂开支。
Behind this is the owner's commitment to spending resources on enhancing the guest experience instead of on high administrative and marketing costs.
这一切来自于酒店把资源用在提高客人体验的承诺上,而不是用作行政和市场推广的高昂开支。
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