The fifth chapter constructs the model of the theme parks'virtual experiential marketing;
第五章构建了主题公园虚拟体验营销模型;
High-end white-collar crowd gathered at the office to do experiential marketing is a very suitable site.
在汇聚高端白领人群的写字楼做体验营销无疑是非常合适的地点。
The paper chooses Qingdao International Beer Festival as a example of the application of experiential marketing in china.
在研究体验营销在国内业界的应用问题上,本文选择了青岛国际啤酒节作为例子。
Today, what businesses can reasonably effective use of experiential marketing, consumers will no doubt win more applause and praise.
当今,哪个企业能合理有效的利用体验营销,无疑将会赢得消费者更多的掌声和赞誉。
In China, the application of experiential marketing is not very common, many large enterprises to adopt, but also to shape the brand.
在中国,体验式营销应用还不很普遍,多见大企业采用,而且是以塑造品牌为主。
The second chapter introduces the theoretical basis of the theme park virtual experiential marketing, and related concepts were defined;
第二章介绍了主题公园虚拟体验营销的理论基础,并对相关概念进行了界定;
This article analyzes the important effect of experiential marketing on value-added service and puts forward some Suggestions to offer revelation to carriers.
分析了体验式营销在增值业务营销中发挥的重要作用,并提出了几点建议,希望对运营商有所启示。
From the point of view of experiential marketing, the interactive relationship between the corporate image and experiential marketing is theoretically studied.
从体验营销的角度,阐述了珠宝体验营销对珠宝企业形象战略的影响。
Traditional mobile marketing mode makes itself hard to work, so mobile carriers have begun using experiential marketing theory applied to the practice of business.
传统的移动通信营销模式现在慢慢变得难以奏效,移动通信运营商已经开始借助体验营销理论应用到经营实践中去。
However, there are so many factors that affect the effect of brand experience, how should we mix the brand experience for experiential marketing to achieve the multiplier effect?
但是影响品牌体验的营销效果的因素如此之多,市场上琳琅满目的商品,到底该如何来组合品牌体验进行体验式营销才能达到事半功倍的效果呢。
Ikea combined experience, the need for a systematic process of Experiential Marketing following: First, pay attention to the psychological needs of consumer research and analysis.
结合宜家的经验,一个系统的体验营销流程需要开展以下工作:第一,注重对消费者心理需求的研究和分析。
The leading ones in the experience economy must be the enterprises which take the lead in adopting experiential marketing strategies and offer most valuable experience to consumers.
体验经济中的领先者必定是那些率先实施体验营销战略,并为顾客提供最有价值体验的企业。
A decade ago, his expertise fully matured when he took the natural next step and launched Liquid Assets consulting group, an experiential marketing and consulting group centered on wine and food.
十年前,在经验完全成熟的时候,他成立了一个实验性的葡萄酒和食品营销咨询集团。
Experiential marketing reflects the concept of audience participation, the Olympic torch as one of sporting events also highlighted the importance of the participation of all people experience.
体验营销反映了受众参与的概念,奥运火炬传递活动作为体育赛事的一个环节也强调了全民参与体验的重要性。
Their aim, says Eduardo Braniff of Imagination USA, which does “experiential” marketing, is to “intervene in a consumer’s life” and take people by surprise.
爱德华多•布拉尼夫(EduardoBraniff)供职于做“体验”销售的美国想象力公司(Imagination USA),他称这种店铺的目的是“弹入消费者的生活”并以使人吃惊的手段吸引住他们。
Furthermore, the article put forward experiential sports marketing can be realized through sports service, sports advertisement, sports brand and sports experience business, etc.
提出通过体育服务、体育广告、体育品牌、体育体验业务等途径来实现体验式体育营销。
When you enter experiential economy era, you can find the traditional marketing has gradually been replaced by the experience of marketing.
进入体验经济时代,传统式营销将逐渐被体验式营销所代替。
With the experience economy and experiential consumption, the arrival of the experience marketing arises at the historic moment.
伴随着体验经济和体验消费的到来,体验营销应运而生。
Starting with experiential demand, it discussed the implementation of sports marketing such as recreation, sports aesthetics, absorption and feeling, etc.
从消费者的体验需求出发,探讨在体育营销中实施体育娱乐、体育美学、体育专注或情感等方式。
Starting with experiential demand, it discussed the implementation of sports marketing such as recreation, sports aesthetics, absorption and feeling, etc.
从消费者的体验需求出发,探讨在体育营销中实施体育娱乐、体育美学、体育专注或情感等方式。
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