The first chapter is an extension of the brand have a market study and significance of research methods;
第一章介绍了品牌延伸产生的市场环境及研究意义、研究方法；
With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.
随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
The higher credibility of core brand, the higher brand trust for brand extension.
母品牌的可信性愈高，愈信任该品牌延伸。
The higher brand loyalty of core brand, the higher brand trust for brand extension.
对母品牌愈忠诚，愈信任该品牌延伸。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
通过对动物社群敌友指数模型与品牌延伸的相似处的对比，借以建立品牌延伸规模模型，讨论品牌延伸的适当规模问题。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The operation of school brand includes school brand creation, school brand maintenance and school brand extension.
学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。
If the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值，对企业已有的经营优势会产生一种战略性的损坏。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
The higher credibility of brand extension, the higher brand trust for core brand.
品牌延伸的可信性愈高，愈信任该母品牌。
The second chapter introduces the reason and risk of adopting the brand extension.
第二章介绍了品牌延伸战略的动因和风险；
Products image is an important component of the company, shaping product image is an extension and consolidation of the brand.
产品作为企业形象的一个重要构成部分，产品形象的塑造是对企业品牌的延伸与巩固。
Liushen national brand culture, strategy of the product, the place in the market as well as the extension of the product are related.
对六神的本土品牌文化、产品策略、产品定位以及产品的延伸进行了论述。
The higher evaluations in above, the higher brand trust of brand extension.
以上愈高评价，愈信任该品牌延伸。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
Signs of the image to the local design and extension of the blue and gold colors mainly to convey noble, comfortable, elegant brand temperament.
标志以地方名形象来进行设计和延伸，色调以蓝色和金色为主，传达高贵，舒适，幽雅的品牌气质。
Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
This research is the springboard of brand extension principles and decision - making processes.
这个问题成为研究品牌延伸原理和决策的基本出发点。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
Excellent service is an important extension of product value, is an important manifestation of the brand image.
卓越的服务是产品价值的重要延伸，是品牌形象的重要体现。
The higher brand loyalty of brand extension, the higher brand trust for core brand.
对品牌延伸愈忠诚，愈信任该母品牌。
The appraisal of brand extension has been carried through by the way of qualitative analysis before, which makes it difficult to eliminate the influence of contrived factors.
以往对品牌延伸效果的评价大多采用定性分析，主观性强，难以消除人为因素的影响。
The brand extension is the forefront theory of brand research.
品牌延伸策略是品牌研究的前沿理论。
Even though Internet is a brand-new electronic space, it is the extension of reality.
互联网虽然是一个全新的电子空间，但它仍然是现实空间的延伸。
Brand extension is one of the important contents of brand management strategy.
品牌延伸是品牌经营战略的重要内容之一。
Starting with the concept of straits tourism brand, this paper analyzes the connotation, extension and characteristics of straits tourism brand.
文章从海峡旅游品牌的概念入手，分析了海峡旅游品牌的内涵、外延及其特点，提出了海峡旅游品牌战略的构成及功能。
Starting with the concept of straits tourism brand, this paper analyzes the connotation, extension and characteristics of straits tourism brand.
文章从海峡旅游品牌的概念入手，分析了海峡旅游品牌的内涵、外延及其特点，提出了海峡旅游品牌战略的构成及功能。
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