With the application of pun, alliteration, hyperbole, or parallelism and focus on the different writing styles , advertisement has great attraction, thus stimulating the purchase desire of consumers.
成功的广告用语因其运用了双关词、头韵、夸张、排比等修辞手段，并注重广告用语的文体特色，从而使广告具有巨大的吸引力，产生激发消费者购买欲的作用。
With the application of pun, alliteration, hyperbole, or parallelism and focus on the different writing styles , advertisement has great attraction, thus stimulating the purchase desire of consumers.
成功的广告用语因其运用了双关词、头韵、夸张、排比等修辞手段，并注重广告用语的文体特色，从而使广告具有巨大的吸引力，产生激发消费者购买欲的作用。
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