Impulse buying behavior in the field of consumer behavior plays an important role.
冲动性购买行为在消费者行为研究领域中占有重要地位。
Similarly researches have been conducted to study factors that moderate impulse buying behavior.
类似的研究已经被进行研究适度冲动购买行为的因素。
The factors like personality characteristics, income level, need to fulfill self-esteem etc. are typically responsible for impulse buying behavior.
性格特征等因素的影响，收入水平，需要满足自尊等通常负责冲动购买行为。
In the early stages research on impulse buying behavior was product-focused, as only products were held responsible for exciting people for unplanned purchases.
在早些时候，对冲动购买行为的研究都关注于产品，只有产品使负责激动的人去无计划购买。
This article focuses on the traditional market environment in impulse buying behavior into the network environment of the consumer online shopping behavior of impulsive mechanism.
本文重点在于将传统市场环境中冲动性购买行为研究引入网络环境下，探讨了消费者网上冲动性购物行为形成机制。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，学者们针对传统市场环境冲动性购买行为进行了广泛研究，而针对网络环境下消费者冲动性购买行为的研究则相对较少。
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