Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.
理解并意识到不同文化间的区别能提升更明了的交流，破除障碍，建立信任，增强关系，开拓商业机会。
Abstract: Business activities belong to an activity of intercultural communication.
摘要：商务活动是一种跨文化的语际交流活动。
With the development of Chinese international business, there is an urgent need for employees with intercultural communication skills.
随着中国国际商务活动的不断深入，对具有跨文化商务交流技能的人才需求也更加紧迫。
International business is a kind of cultural activities and of intercultural communication as well.
国际商务活动既是一种经济活动，也是一种跨文化交际活动。
WTO negotiation is, substantially, intercultural communication in international business activities.
WTO经贸谈判实质上就是经贸活动中的跨文化交际。
Intercultural Communication and International Business are two separate fields of studies.
“跨文化交际”与“国际商务”分属两个不同的研究领域。
Brian Moeran is a Danish professor of Culture and Communication in Department of Intercultural Communication and Management, Copenhagen Business School.
丹麦哥本哈根商学院跨文化传播与管理系教授，主要研究方向为文化与传媒。
Brian Moeran is a Danish professor of Culture and Communication in Department of Intercultural Communication and Management, Copenhagen Business School.
丹麦哥本哈根商学院跨文化传播与管理系教授，主要研究方向为文化与传媒。
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