Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
60年代早期也在哈佛商学院的E. Jerome McCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
60年代早期也在哈佛商学院的E. Jerome McCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
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